Explainly Brand

As Senior Creative Producer and Designer at the animated video marketing studio Explainly, I have lead countless internal design projects - beginning with initial ideation and mockup sketches, through revision rounds, all the way to final print-ready designs. From trade show booth designs to socials, to refreshing the entire brand and website, these marketing materials have defined and standardized many aspects of Explainly's online presence.

Explainly Website | Complete Redesign & DIRECTED development
 
Individually lead the complete re-creation of a new Explainly website. Wrote, sketched, and created digital mockups of all new webpages, and lead 1 co-designer and 3 web developers to bring the idea to fruition over a 6 month period, followed by mobile optimization, continued bug identification and troubleshooting, and the creation of countless more Google SEO landing pages.
To complete the brand refresh, I hired and directed a team photoshoot that yielded colorful, breezy new headshots and group pictures to embed throughout the new website. The company's lead quantity, quality, and overall positive brand perception increased drastically since the website's launch.
New Explainly Website Lottie Animations | SKETCHES, ART DIRECTION, PRODUCTION
 
To compliment my new Explainly website, I lead the composition, direction, revisions, and production of 10 custom lottie file vector animations, which were illustrated and animated in coordination with a partner animation studio.
New Explainly Brand Identity | SKETCHES & ART DIRECTION
Selected a new font, and created a logo lockup and a new standardized color palette to modernize and refresh the brand while still using the pre-existing logo-mark.
Solo designed countless print materials including business cards and informational pamphlet handouts for physical use at trade shows.
Explainly Trade Show Booth & Video Business Cards | ORIGINAL DESIGNS (2022)
Explainly Thumbnails, Deck Assets, Social Posts | ORIGINAL DESIGNS (2022)
Explainly Blogs | ORIGINAL WRITING (2022)
 
Links below to 2 of many blogs I've written for Explainly to further establish the team's credibility in the animation field, improve our SEO for animation related services, and to bulk up the company's online content portfolio. These History of Animation and Fundamental Principles of Animation blogs harkened to my animation roots and passion, exploring the nitty-gritty details of the industry and medium.
https://www.explainly.com/the-history-of-animation/
https://www.explainly.com/the-history-of-animation/
https://www.explainly.com/principles-of-2d-hand-drawn-animation/
https://www.explainly.com/principles-of-2d-hand-drawn-animation/
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